The Boston-headquartered online service charges families a subscription fee to view the selection of carers which range from dog sitters and nannies through to special needs carers for those with severe disabilities. As an introductory offer, UK customers will be able to use the service for free until June.
The profiles of all of the carers on the site are reviewed by a team to make sure they are authentic and don’t contain suspicious content. Families can opt for either basic membership, which allows them to post jobs and search the site, or premium membership which gives them access to carer contact details and get reference checks.
Meanwhile carers can also choose between the basic membership which allows them to search and apply for jobs, and paid premium membership which gives them more prominent listings, priority notifications of new jobs and the ability to contact families directly. The pricing for membership will be announced in the next few weeks, but in the US is costs families $35 (£22) per month and carers $15 (£9) per month.
The company has raised more than $60 million (£37.5m) from investors including LinkedIn founder Reid Hoffman. In the US it has more than a million registered care providers and six million unique visits each month.
Founder Sheila Marcelo was inspired to launch Care.com in 2006 by her personal experience as a working mum trying to coordinate childcare for two sons, respite care for her elderly father and pet care for her dog.
Marcelo told Wired.co.uk: “Just like the US, the UK is going through a recession, which has caused many families to reevaluate their work-life balance and family care arrangements. So many families are searching for the right care — and we know this can be incredibly difficult. It is our mission to make this process easier. And Care.com can also help carers find much needed employment.”